Spotlight on Sleep No More
MEET THE BRAND THAT CARES
Sleep No More is a British brand started in 2017. They use Organic cotton in for all of their products and are certified by the Global Organic Textile Standard. Additionally, the brand uses a eco-friendly reactive ink on their products to ensure that their customers do not have a bad reaction when wearing their clothes. The quality of their products are unbeatable and are long lasting. I have bought many items from Sleep No More for Wren and he is still using them a year on. The clothes are thick (not winter thick but quality thick as opposed to thin and flimsy), durable and super soft making them so comfortable for your littles.
WHY DO WE LOVE THEM?
This brand really cares about its customers and that is exactly what you want from a baby/kids’ brand. They have done all the thinking for parents so that they do not have to worry about it. While a growing number of companies use Organic Cotton, it is rare to find ones that is even using an ink to eliminate bad reactions when their items are in use – we think that is fab! Also, their prints and the name of the products are really cool. We only wish they made them in adult sizes. I have dropped hints and even asked directly so here’s to hoping!
GETTING TO KNOW THE BRAND
What was the inspiration behind the brand?
Sleep No More, a baby and kids fashion brand, was established in 2017 by Londoner parents who got tired of boring baby clothes (and lack of sleep). The clothes are unisex and a combination of fashion trends, humour and nostalgia; with GOTS certified 100% organic cotton.
How did you choose your brand name?
Easy, lack of sleep made it simple.
How do you choose your prints?
Whatever we would like to wear most.
Why did you choose to use Organic cotton?
No chemicals in the cotton fields, environmentally and ethically conscious, GOTS certificate ensures that everyone in source chain gets paid fairly and treated with respect.
Which is your most popular style (print) and why do you think people love it so much?
Every release the newest items become our new top selling items as we are still growing in massive scales.
What is the story behind the cool product names?
That’s mostly for our team to have fun with.
Will you add an adults range? (I have a few requests haha)
Yes, this year:) We get loads of requests and decided to go for it.
What can we expect to see from Sleep No More this year?
That’s a secret. Stay tuned.