Meet the family behind Little Wren
PUTTING A FACE TO THE NAMES
Hello there! I have just finished a blog post and realised I have never written one introducing us and the brand we have created. Let me take it way back, back into time. The year was 2016, John and I had just welcomed our bundle of joy. After spending months preparing his room and buying him tiny little cute clothes, we finally got to meet him. Needless to say, it was the most magical moment of our lives.
One day as I was putting away Wren’s laundry, I was holding a romper from Blueberry Boo. Despite having been worn multiple times and been covered in all sorts, it looked brands new. It was in that moment that I thought that it would be interesting to see which other items had lasted. Some had while others had faded in colour, weren’t as soft or had actually fallen apart.
After taking some time to think about it I started to get excited about the idea of finding really amazing brands for other parents and putting them all together in one place. The thing is, I didn’t find these brands that I loved easily. I searched for them on Google, Facebook and Instagram. For this reason, I thought it would be helpful to take the need to search out for other parents. After discussing it with my husband, I decided to go for it! After all, how hard could it be? HA!
It took months of planning, contacting brands, ordering products to test their quality all while trying to be a new Mum. It was difficult but I absolutely loved it! We decided in the name Little Wren because it is the nickname, I have given our son Lawrence.
Little Wren was launched on the 6th of September 2017, Lawrence’s first birthday. Since its launch we have more than doubled the brands we stock! We now stock 58 brands with more on the way. We have tried to curate products that are different to what can be found in shops. We do have some of the bigger well-known brands such as Aden + Anais and Done by Deer but we also have many independent brands.
We have tried to be mindful of choosing products that are unisex. I tend to choose things that are more neutral in colour and style so that parents can make their own decision about what would be suitable for their child. We do have things that are pink and blue but not so many that people would feel that the items are for a girl or a boy. That’s the beauty of monochrome colours or yellows, greens, etc. they work for both genders.
We have many plans for the future of Little Wren and cannot wait to share the journey with all of you! Is there anything you would like to see us add to our website? Give us all your recommendations so we can make them happen!